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What Is SEO and Why Your Website Can’t Survive Without It?

Introduction

SEO (Search Engine Optimization) is the engine that powers visibility on the web. Without SEO, your website is like a billboard in a desert—visible to no one.

On-Page SEO

Includes everything within your website:

  • Keyword Strategy
  • Title Tags & Meta Descriptions
  • Header Hierarchy (H1-H6)
  • Internal Linking
  • Content Quality

Tools: Yoast SEO (WordPress), Ahrefs, SEMrush.

Off-Page SEO

Involves link-building, social proof, and authority building.

  • Backlinks from relevant sites
  • Citations on business directories
  • Reviews on Google and social media

Technical SEO

Often ignored, but crucial:

  • XML Sitemaps
  • HTTPS Encryption
  • Mobile-Friendliness
  • Core Web Vitals (LCP, FID, CLS)

Google ranks websites based on user experience, so clean code and optimized media are critical.

Local SEO

Essential for small to mid-size businesses:

  • Google Business Profile setup
  • Location keywords in meta titles
  • Reviews and address consistency

Conclusion

SEO is a long-term game, but it offers exponential ROI. AIWebDev.in provides ongoing SEO services to help your business rise above the noise.